DBA in the Age of AI: Why the Right Questions Matter More Than Ever

The business world is changing rapidly, and the rise of Artificial Intelligence (AI) is transforming the way professionals work, lead and make decisions. In this new environment, the Doctor of Business Administration (DBA) is becoming increasingly relevant for experienced professionals who want to strengthen their strategic thinking and research capabilities. A DBA programme is not simply about acquiring more information. It is about learning how to analyse complex business challenges, evaluate evidence and develop practical solutions based on structured research. Why Is a DBA Important in the Age of AI? Artificial Intelligence can provide information and answers within seconds. However,…